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The name of the label comes from a song by independent Dutch music group THE EX.
This song is on the album And the Weathermen Shrug Their Shoulders.
“ She don’t care if she’s suitable or not.
She don’t wear high heels…For the feet or the heart-
She won’t act weak while she’s strong.
She don’t care if she is older than young.
She don’t count calories like sheep.
She likes to eat whenever she likes to eat.
She won’t smile when she’s feeling ba,
to be the likeable woman who makes everybody glad.
When instructions for success are written by sharks,
unhappiness and grief is what that living marks.
So many women went that route before…
it’s not worth living for.
Stop stupid competitions… Stop stupid competitions…”
